CultureA Famous Football Moment Inspires Harold Humphries
We are all about the culture. It all began in the year 1923 when an inspirational moment was presented to Harold Humphries at the FA Cup final. Two english teams, Balton and west Ham, were giving every last breath on the field. This moment was located at Wembley where over 200,000 supporters came to the roaring but yet loving atmosphere. Its amazing how a game can symbolize football by initially being a popular sport to a national obsession as time "travels." Harold Humphries, a young tailor, saw this as an opportunity to intervene into the soccer sportswear indusrty.
Their history says it all, the brand today is still the brand it was yesterday, diverse. Age to Umbro is irrelevant due to the culture, passion, and love shared throughout the world. The company had venue locations around the world trying to embrace with society not only around the market, but society around the world. The love of soccer is what illustrates attraction to the people, so they purchase it with great compassion.
Although the brand is expanded around the globe, unfortunately its least audience is located in the U.S market. Why? Better advertizement surrounded by a high class society such as New York. The Big Apple is amazingly advertized with brands such as Adidas, Nike, Under Armour, NBA, and etc., but Umbro is never illustrated to the crowd. I believe the company should try and invest more towards the U.S market, where population is always increasing and always shopping. The U.S also contains an amazing number of tourist every year that are astonished by cities such as New York. The high beaming lights of advertizement put tourist, from other countries around the world, into amazement and appreciates the beautiful atmosphere of provded by the people of New York.
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