Chapter 15: Retailing

Retailing is an imperative part in the marketing world especially when the product has variety of apparel, footwear, or any other product that is being sold. Umbro's retailing is very different than every other soccer apparel store due to their creativity of setting up their stores. They design their stores looking like a professional bench, turf floor, and every other material that is viewed in a soccer game. This is utilized, according to Joel J., clothing designer, to create an image and attract consumers to be driven by the passion of soccer. For example, my job position, a sales associate at Timberland, has the theme of a cowboy farmer look to the store designed with wooden furniture and railroad materials holding the apparel. A good illustration in retailing is key to the results of the performance driven. Not only the results driven but attraction and communication is engaged with the buyers; sometimes even creates an attention for new buyers. This is why, in my opinion, Umbro is one of the top athletic designed stores in Europe . Not only is illustration imperative, but the coworkers' knowledge and interactions with the consumers.

Chapter 6: Consumer Decision Making

What is it that drives the consumers to purchase Umbro over any other soccer apparel and footwear company? The fact that we are socializing with the people and identifying their demands as the company progresses is not the only thing that drives the buyers into purchasing Umbro, but understanding the people. We understand what they want, why they want it, how will it benefit them, and at the same time share a connection with them through the soccer environment. Umbro also hosts a soccer event every year located in England to embrace the brand and passion throughout the soccer skills of people that go to compete. The most competitive league in the world, UEFA Champions League, is always introducing/exposing the top soccer brands around the world. Umbro is involved in this league every year whether it is by the league itself or the brand being advertised through billboards or jerseys.

Just because they originate from England doesn't mean the brand is no diverse. Umbro has been involved everywhere around the globe where there is commercial cities. A clear example of Umbro diversifying their brand was when they had made different foreign country jerseys for the World Cup for each model from that country.

Soccer is the most popular sport in the world, maybe it's not recognized much here in the U.S, but definitely around the world. This is why consumers follow and are attracted by Umbro's trend so much, because they are all about creating a deep connection with the people and embracing the sport through the apparel and footwear. As a result, trust and culture is created with the consumers, so the number of people following the trend increases, and so do numbers in the market.

Chapter 5: Developing a Global Vision

Culture
A Famous Football Moment Inspires Harold Humphries

We are all about the culture. It all began in the year 1923 when an inspirational moment was presented to Harold Humphries at the FA Cup final. Two english teams, Balton and west Ham, were giving every last breath on the field. This moment was located at Wembley where over 200,000 supporters came to the roaring but yet loving atmosphere. Its amazing how a game can symbolize football by initially being a popular sport to a national obsession as time "travels." Harold Humphries, a young tailor, saw this as an opportunity to intervene into the soccer sportswear indusrty.

Their history says it all, the brand today is still the brand it was yesterday, diverse. Age to Umbro is irrelevant due to the culture, passion, and love shared throughout the world. The company had venue locations around the world trying to embrace with society not only around the market, but society around the world. The love of soccer is what illustrates attraction to the people, so they purchase it with great compassion.

Although the brand is expanded around the globe, unfortunately its least audience is located in the U.S market. Why? Better advertizement surrounded by a high class society such as New York. The Big Apple is amazingly advertized with brands such as Adidas, Nike, Under Armour, NBA, and etc., but Umbro is never illustrated to the crowd. I believe the company should try and invest more towards the U.S market, where population is always increasing and always shopping. The U.S also contains an amazing number of tourist every year that are astonished by cities such as New York. The high beaming lights of advertizement put tourist, from other countries around the world, into amazement and appreciates the beautiful atmosphere of provded by the people of New York.