Chapter 3 - Ethics & Social Responsibility

According to the text in MKTG,discipline is very imperative when it comes todecision making and strategic planning in the marketing. Search engines hadnothing about ethical behavior for Umbro but my perception about ethics is verybroad.

Umbro should have an open minded attitude with asocial behavior to be able to interact with different people with differentpersonalities. A marketer’s communication skill has to be remarkable in orderto identify the customers/society. For example, if you are talking to a buyerwho likes to feel comfortable and well greeted before initiating into ameeting, then the best thing to do is keep him company with a positive attitudeand a smile. Not only that, but offer them anything like food, a drink, somemellow music before showing the line to him/her.

There a several responsibilities that a marketer aresponsible for and these are legal, economic, ethical, and philanthropicresponsibilities. These all fall into corporate social responsibility which tome is a major concept to pertain in your marketing career.

Another concept to keep in mind while being in themarketing career is false advertisement. False advertising or deceptiveadvertising is the use of false or misleading statements in advertising.As advertising has the potential to persuade people into commercialtransactions that they might otherwise avoid, many governments around the worlduse regulations to control false, deceptive or misleading advertising."Truth" refers to essentially the same concept, that customers havethe right to knowwhat they are buying, and that all necessary information should be on thelabel. One thing I know about Umbro is that their products and internationalcommercials is how they actually present themselves. Umbro has a passion forembracing the most popular sport in the world and you can see that throughtheir montages and commercials.

Umbro’s marketingcan be defined as green marketing due to the fact that they expose the passionand excitement of soccer in every product they advertise. They also try andcreate different venues for the youth to interact through soccer games withincommunities around the globe. This is creating a positive energy in theenvironment which minimizes negative effects throughout society by keeping thepeople happy and active.