Chapter Ten: Product Concepts

Umbro is classified, unfortunately, as an unsought product; strategically planning to create culture with the people through the passion of soccer. A budget has recently been an issue for them as Nike, a billion dollar company, continue to annex the people's attention with their million dollar investments on ads. But in my opinion, Umbro actually creates a bond with people all over the world, even a poverty community from the central. Umbro has to reinforce with the people in order to retrieve feedback from them. As a company they are very unique in the way they plan obtain happiness and connection with the market and the people. I explain facts as a writer and obtain knowledge while doing so, and it's is clear to conclude that with umbro's illustration as a company, they are humble and aim for high results.


With the foundation of Umbro Sportswear defined I was briefed to develop an "off-pitch" Sportswear collection, once again taking inspiration from the Umbro archives. This time my point of reference was the classic vintage running diamond tape which expressed Umbro's football heritage and epitomised how the sport inspires fans off the pitch as well as on it.

This collection was named Umbro "1350", aimed to reflect an "off-the-pitch" theme and the calculation performed by Umbro: “Away from the 90 on the pitch, there’s still 1350 minutes left in the day, time that is influenced and inspired by football, but spreads into other things.” After the 90 there are still 1350 Minutes left to play.

An icon of the 1970s, the Umbro diamond taping was created with a distinct personality and substance, epitomising the look and feel of an era. It reached its zenith in Argentina at the 1978 World Cup and will forever be held in football folklore. An icon of the 1970s, the Umbro diamond taping was created with a distinct personality and substance, epitomising the look and feel of an era. It reached its zenith in Argentina at the 1978 World Cup and will forever be held in football folklore.
Love Creative executed the marketing campaign which showcased Darren Bent, Carlos Munoz, Esteban Paredes, Mauricio Pinilla and Braulio Leal being tattooed in various international cities, all wearing 1350.