
Umbro Ad

The advertisment of the brand located on the upper right side of the jersey.
Tuesday, April 30, 2013
Chapter 11: Developing and Managing Products

Tuesday, April 23, 2013
Chapter 16: Integrated Marketing Communications
According to the text in "MKTG", there are two major categories involving communication; interpersonal and mass communication. Umbro is involved in both but mostly throughout the years they have been around, interpersonal communication is a big concept to them. The company feels that interacting with another individual in person shows more enthusiasm and built communication. When being involved in any part of the business industry it is imperative to illustrate interest, organization, and great perception of your company. A prime example of them interacting with people is the event they hosted in Flushing, Queens. It was a one day league that obtained eight teams and the winner of that team took a trip to England and played against a foreign country club team.
Mass communication is also another way for the company to communicate with consumers through media. Umbro is not a big fan of this concept but still manage to utilize it. Why? Well it is a smart way to get a large audience's attention through videos, blogs, ads, games, and etc. Not only to get their attention and make them recognize the brand, but to expand the company worldwide. So far in the market Umbro's best mass communication project was the World Cup involving models from foreign countries. They used jerseys from different countries, the ones they designed, and advertised the World Cup by photographing them and posting it all over the world and web.
Tuesday, April 16, 2013
Chapter Ten: Product Concepts
Umbro is classified, unfortunately, as an unsought product; strategically planning to create culture with the people through the passion of soccer. A budget has recently been an issue for them as Nike, a billion dollar company, continue to annex the people's attention with their million dollar investments on ads. But in my opinion, Umbro actually creates a bond with people all over the world, even a poverty community from the central. Umbro has to reinforce with the people in order to retrieve feedback from them. As a company they are very unique in the way they plan obtain happiness and connection with the market and the people. I explain facts as a writer and obtain knowledge while doing so, and it's is clear to conclude that with umbro's illustration as a company, they are humble and aim for high results.
With the foundation of Umbro Sportswear defined I was briefed to develop an "off-pitch" Sportswear collection, once again taking inspiration from the Umbro archives. This time my point of reference was the classic vintage running diamond tape which expressed Umbro's football heritage and epitomised how the sport inspires fans off the pitch as well as on it.
This collection was named Umbro "1350", aimed to reflect an "off-the-pitch" theme and the calculation performed by Umbro: “Away from the 90 on the pitch, there’s still 1350 minutes left in the day, time that is influenced and inspired by football, but spreads into other things.” After the 90 there are still 1350 Minutes left to play.
An icon of the 1970s, the Umbro diamond taping was created with a distinct personality and substance, epitomising the look and feel of an era. It reached its zenith in Argentina at the 1978 World Cup and will forever be held in football folklore. An icon of the 1970s, the Umbro diamond taping was created with a distinct personality and substance, epitomising the look and feel of an era. It reached its zenith in Argentina at the 1978 World Cup and will forever be held in football folklore.
Love Creative executed the marketing campaign which showcased Darren Bent, Carlos Munoz, Esteban Paredes, Mauricio Pinilla and Braulio Leal being tattooed in various international cities, all wearing 1350.
With the foundation of Umbro Sportswear defined I was briefed to develop an "off-pitch" Sportswear collection, once again taking inspiration from the Umbro archives. This time my point of reference was the classic vintage running diamond tape which expressed Umbro's football heritage and epitomised how the sport inspires fans off the pitch as well as on it.
This collection was named Umbro "1350", aimed to reflect an "off-the-pitch" theme and the calculation performed by Umbro: “Away from the 90 on the pitch, there’s still 1350 minutes left in the day, time that is influenced and inspired by football, but spreads into other things.” After the 90 there are still 1350 Minutes left to play.

Love Creative executed the marketing campaign which showcased Darren Bent, Carlos Munoz, Esteban Paredes, Mauricio Pinilla and Braulio Leal being tattooed in various international cities, all wearing 1350.
Tuesday, April 9, 2013
Chapter 18: Sales Promotion

Their plan on selling and communicating with customers is very simple; begin the interaction, ask if they need any assistance, thank them for their patience, and wish them a great they with a smile.
Umbro is promoting its brand and products through a new international football tournament in London for under-16 players, which starts July 14.Experiential agency RPM was appointed to co-ordinate the Destination Wembley event which sees six international teams play in a tournament, including the UK, Canada, China, Italy and Scotland.
Each team of boys will get the chance to receive professional coaching and try out the latest Umbro football performance products, before playing the round-robin tournament.
They will also have an opportunity to be involved with local activities and see the sights of London. The tournament culminates this Saturday with a final match at Wembley Stadium, followed by an awards ceremony held on a Thames cruise boat.
The football teams were recruited through various consumer promotions worldwide. In China for example, they ran a retail promotion linked to the sales of Umbro football performance products. On purchase, consumers were offered the chance to enter a local talent day, where players were then selected for the Destination Wembley tournament.
During the tournament, the players will be staying at Kingston University campus, where a marquee will be installed providing entertainment for the player’s leisure time. Here, a gaming console will be available for a friendly interactive tournament, Destination Wembley Gaming, which will conclude on the boat during its journey from Putney to the London Eye.
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