Retailing is an imperative part in the marketing world especially when the product has variety of apparel, footwear, or any other product that is being sold. Umbro's retailing is very different than every other soccer apparel store due to their creativity of setting up their stores. They design their stores looking like a professional bench, turf floor, and every other material that is viewed in a soccer game. This is utilized, according to Joel J., clothing designer, to create an image and attract consumers to be driven by the passion of soccer. For example, my job position, a sales associate at Timberland, has the theme of a cowboy farmer look to the store designed with wooden furniture and railroad materials holding the apparel. A good illustration in retailing is key to the results of the performance driven. Not only the results driven but attraction and communication is engaged with the buyers; sometimes even creates an attention for new buyers. This is why, in my opinion, Umbro is one of the top athletic designed stores in Europe . Not only is illustration imperative, but the coworkers' knowledge and interactions with the consumers.
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